HOMEGOODS

I’ve written and creative directed on several TV spots for HomeGoods. This campaign presented the interesting challenge of creating :15s in which a story with an entertaining misdirect must be told in roughly 8 seconds in order to save room for a lengthy end card.

While creative directing this campaign, I managed and guided a team of 10 creatives on their own scriptwriting, keeping them on brand and on strategy while consistently pushing their work to be the best possible versions of their original ideas.