MASTERCARD

This campaign for World Mastercard has been one of my favorite challenges. Asked to design a piece that would showcase the wide variety of exclusive experiences made possible with card membership, we created a rich world that’s revealed when the card is flipped over.

I first created a mock-up of all these moving parts using paper and acetate sheets that shifted to show how the animation would work. An illustrator was hired to bring our idea to life, and the result was this whimsical and beautiful TV spot.